The implications of supplier encroachment via an online platform

نویسندگان

چکیده

E-commerce provides suppliers with the flexibility to operate an online arm via a platform in addition their pre-existing physical stores. Although such supplier encroachment is becoming increasingly prevalent e-commerce markets, literature on traditionally assumes that sell products consumers directly and argues can mitigate double marginalisation problems secure Pareto improvements. This paper narrows this gap by investigating implications of under two scenarios ( i.e. , owner forgoing or retaining its entry options). A central result obtained that, unlike supplier-owned direct channels “win–win” outcomes for traditional retailer, may also lead “win–lose” “lose–lose” outcomes. Furthermore, when retains option, always detrimental retailer but beneficial supplier.

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ژورنال

عنوان ژورنال: Rairo-operations Research

سال: 2022

ISSN: ['1290-3868', '0399-0559']

DOI: https://doi.org/10.1051/ro/2022003